Preparing for your website

Preparing for your website

Target Audience: First you want to think about your audience. Ask yourself…who will be viewing my website and what do I want to say to them? Once you figure out your target audience, you should start to focus on gathering all relevant text and images necessary to relay your message. It is not enough to…

Why You NEED a Website

Why You NEED a Website

Having a website is a huge deal. Its typically the first contact potential clients/prospects will have with your business, products, or services. Question…When was the last time you picked up the phone book or the yellow pages, or even the local newspaper and perused the classified section for a product or service you were looking for? My guess, in the past year, may be…

Standard Digital Image Formats

Standard Digital Image Formats

There are three formats that are most commonly used  to display images on the web. These three formats are, JPEG, GIF, and PNG. Let’s take a closer look at these formats. GIF: Graphics Interchange Format A digital image that has been compressed using this algorithm. Uses up to 256 colours when rendering an image. The GIF format is…

Create Your Brand Message by Design

Create Your Brand Message by Design

Nike’s Designed Brand Message As we take a look at Nike, we undoubtedly understand what their brand message is all about, regardless of what product they are selling. We instinctively equate greatness, success, inspiration, and innovation with the brand. Nike is crystal clear as to what their brand message is and consistently repeats this message…

Join Us and Get Exclusive stuff!

Join Us and Get Exclusive stuff!

As the new year rolls in, we’re busy working to create a better brand experience for all of our clients. Further, we’ve dedicated a considerable portion of our efforts to move our clients toward focusing more on on their brand. We believe that the process of branding helps to define a clear marketing message, thus…